The days of wearing nothing but a T-shirt and shorts are long gone.
And, according to new research, many of us are doing a better job than ever of dressing appropriately for rock mountain.
A new study by the British and Australian government and the National Health and Medical Research Council (NHMRC) found that more than half of us wear at least some makeup on our face.
That’s up from a quarter of us in 2009, and about one-third in 2016.
That figure rose to around two-thirds in 2020.
In many cases, it’s a matter of personal preference.
The study found that women with darker skin tone are more likely to wear makeup than those with lighter skin tones.
“People are really going to the trouble of picking up makeup to cover the areas of their face that are less defined, and then trying to make sure they don’t look too pale or too red,” says Joanne Roussel, director of research at the National Centre for Health Research in Australia.
“It’s important that people don’t get the wrong impression.”
To understand how makeup can be used to disguise our skin tone, we spoke to some of the experts who’ve spent decades working on the topic.
For example, Dr. John Gauden, professor of dermatology at the University of Sydney and a dermatologist for more than 30 years, explains that there are many ways to apply makeup.
He’s seen many people apply makeup in one of two ways: face-masking or concealer.
“The masking is basically what you put on your face to make it look like you have the makeup on,” he says.
“The concealer is more like a primer.
The thing about the concealer that makes it more effective is that it’s very thin and doesn’t make the face look greasy or dark.”
Dr. Gaudens own personal style is not in line with the guidelines.
“I have a very conservative style, but I’m not afraid to wear make-up, and I have a pretty open-minded way of dressing,” he said.
“But I would never wear make up to cover up my pores, I would be totally fine with it covering my face, but it would have to be thick and concealable.”
As for what makeup looks like on the face, Dr Gaudenberg says that while it’s important to pick a few different brands, “I think there’s a lot of diversity.”
“I think people want to be as diverse as possible, and they like to wear a range of products, but that’s not always the case,” he adds.
“Some of the brands are more ‘normal’ than others, so you don’t have to wear all the same shades.”
For example Dr. Roussels, who is also a dermatology expert at the Sydney Women’s Health Centre, recommends one of three brands for those who are looking for something more traditional: “The most common brands that are recommended are the Chanel, Gucci, and L’Oréal,” she says.
“L’Orèal is known for its ‘doily’ packaging and the fact that it comes in different shades, so if you’re looking for a lighter shade, you’ll probably want to look elsewhere.”
The study was published in the International Journal of Dermatology.