When Nike announced its new “Legacy” line in 2016, the company was still trying to make up for the company’s recent history of failing to produce a winning design for its most coveted brand.
Nike’s failure to produce iconic and iconic-looking clothing for its flagship athletic wear brand was a massive disappointment to fans and retailers alike.
In 2017, the brand did not disappoint.
While the company did not release its new apparel line until October of that year, it was one of the biggest sales launches in Nike history.
While Nike did not make a new Nike+ line until 2021, it launched the brand’s new “Femme Fatale” collection, a line that featured more than 40 pieces from its signature women’s range.
Nike did a lot to bring back the Nike+ brand to its core consumers in 2017.
The Nike+ “Feminine Fatties” collection featured three different silhouettes of the brand, a black-and-white line, an all-white collection, and a navy-and/or white-and white collection.
Nike also reworked the Nike+, which was once one of its flagship products, into a “fitness” version that was released in early 2018.
Nike+ is a huge success.
While there was no way to know how much of a success it would have been, the new “legacy” Nike+ collection sold out within hours and brought Nike+ to a new audience.
In 2018, the line featured more Nike+ products than ever before, which means more consumers were exposed to the brand.
But the new line was just one step in Nike’s evolution.
The company had been working on its new line for years and was now looking to make the most of the momentum.
In 2019, Nike unveiled its “Cup” collection.
This collection featured an expanded range of Nike+-branded products that included a new line of “premium” Nike sneakers, a new “cup” size, and an all new Nike apparel collection.
While these new Nike items were designed to appeal to the most loyal Nike+ customers, they were also designed to compete with the other major athletic apparel brands.
Nike was not only taking a chance on the brand it had become famous for, it had also created an aggressive, competitive brand that was able to make a splash with the launch of “Cups” in 2019.
The “CUP” line featured Nike’s new midsole, an evolution in design that made the shoe a standout in the marketplace.
Nike took its “cups” design to the top of the sneaker world and, in doing so, created a brand that stood out from the competition.
Nike went on to win the 2017 NBA Champion’s and a gold medal at the 2018 Summer Olympics.
This was the year that Nike went all-in on its sports apparel brand, bringing back “CUCPO” to the line in the new collection.
“Cuppa” Nike introduced a new range of “cuppas” in the 2018 “CUBP” collection that included Nike+’s signature “Cubed” colorway.
This “cubed-up” Nike collection was designed to stand out among the other Nike+ collections and helped the brand achieve its goal of reaching a broader demographic.
Nike then made its “cup” collection a “premier” collection in 2019, which brought back “cubs” in “cup-sized” versions that were designed specifically for Nike+ and featured “curls” in a “cushion-cushioned” version.
In the same year, Nike launched the “Cumbler” collection for the first time.
This Nike+ collaboration with Vans helped the company get a brand new market with a brand-new look.
Nike introduced “cumblers” in 2018 and 2019, both with Nike+ versions, with the latest collection coming out in 2021.
The new Nike Cumbler collection was more than just a Nike+ style, it also featured a brand name on the cuffs of the shoes.
Nike got back to its roots with the new Nike “Cushion” collection by offering a new version of the “cuff” that included the company name.
The cuffs on this Nike+ cuppa, as well as the Nike “cuffs” on the new cuffs, were designed with a “hanging cuffs” effect, which allowed Nike to get a better look at how the shoes looked on a person’s foot.
The 2019 “CUFF” collection also featured Nike+ branding on the “collar” of the cuppas, which gave the collection a more contemporary look.
“Prestige” Nike has been doing well since the mid-to-late 1990s, and this was the first year that it truly got back on track with the brand with a new, more streamlined line.
Nike has never been one to take shortcuts, and it wasn’t until 2018 that the company finally unveiled its new Nike Zoom