jim paul, a former model, is the latest celebrity to have their formal wear styles reviewed by a leading fashion agency.
The designer, whose style ranges from traditional to modern to the ultra-formal, has been asked to review a range of dress styles for the official BBC Awards, which are set to take place on Saturday.
In addition to the official awards, the show will be hosted by Sir Paul McCartney, who will be presenting his personal style, along with the award winning actor Sir Richard Attenborough.
As well as reviewing formal wear for the BBC Awards show, the fashion agency will also be presenting a range on the new ‘dressing for change’ campaign, which has the aim of highlighting how women and girls can dress for change.
“We’ve seen a lot of change in the last five years.
The rise of social media, the new generation of media influencers, and the internet is constantly changing our expectations of what we wear and how we look,” Mr Paul said.
He said he was proud to be representing the fashion industry and wanted to help change perceptions.
“There are so many brands out there, but I think there’s a huge gap between what people wear in a formal setting and what they look like in the street,” he said.
“So I want to help people understand what is considered chic and what isn’t.”
“I want to create a new generation with a different view of what they wear.
I hope that they look a little more modern than their parents and grandparents.”
“Dress is a big part of who you are and what you are comfortable in.
I want people to feel comfortable dressing up, not feel like they are hiding something,” Mr McCartney said.
“It’s a big shift from when I first started my career.
I wanted to create an experience for people that was different to what they’ve been wearing for a long time.”
He will be the first celebrity to appear on the show alongside Sir Paul, who is one of the most well-known and well-loved entertainers in the world.
The fashion designer’s latest range includes a range featuring vintage and modern style pieces, including a range that features the bandi look and also includes a number of women’s accessories and a range with traditional styles.
The BBC Awards will be broadcast live on Saturday at 12:30pm GMT on BBC One.
Find out more about the BBC’s official fashion and celebrity awards show on BBC World News, BBC iPlayer, iPlayer app and BBC Newsbeat.